Published On: Wed, Sep 17th, 2014

Calorie Counting Campaign Starts Strong But Staggers

Despite some early success a new campaign recently launched by 16 of the biggest food and beverage companies in America seems to have hit a snag.

Companies like Campbell Soup, PepsiCo, and more are setting out to reduce the number of unnecessary and unwanted calories in the American diet. So far, they announced they have collectively sold 6.4 trillion fewer calories in the United States in 2012 than they did in 2007 (which, by the way, was just about the time the recession began).

That is a 10.6 percent decrease—or 78 calories per person per day—and something that should be recognized and celebrated. Indeed, it is an important achievement in the country’s quest to end obesity.

On Wednesday, an independent analysis, unfortunately, outlines that this trend may be difficult to continue as it is not going to be easy to maintain voluntary corporate action for the sole purposes of shedding excess American weight.

Weight
First of all, this study points out, total calories from packaged goods sold to homes with at least one child by companies who belong to the “Healthy Weight Commitment Foundation” did not, in fact, change from 2011 to 2012. Furthermore, obesity has not fallen either.

Barry Popkin of the University of North Carolina claims that this suggests “that companies made easier changes first and that reductions might be more difficult in the future.” Popkin led the study, and concludes “That raises a major public health concern.”

Kevin Fontaine is an obesity expert at the University of Alabama-Birmingham. He says that one potential reason that a reduction in calories sold has not resulted in an overall decrease in obesity could pertain to the fact that it is more important to balance protein, fats, and carbohydrates than to simply count calories.”

About the Author

Recent Posts

Arctic-Ice-Sheets

Antarctic Paradox Helps Fish Develop Antifreeze Protein That Both Increases and Threatens Survival

September 23, 2014, Comments Off on Antarctic Paradox Helps Fish Develop Antifreeze Protein That Both Increases and Threatens Survival
Climate Change

Climate Change Damage Is More Than Just Environmental

September 23, 2014, Comments Off on Climate Change Damage Is More Than Just Environmental
apple

Apple Acquires Beats Music, Announces Updates Not Changes

September 23, 2014, Comments Off on Apple Acquires Beats Music, Announces Updates Not Changes
Money-notes

Treasury Department Will Crackdown on U.S Companies That Merge With Foreign Companies to Evade Taxes

September 23, 2014, Comments Off on Treasury Department Will Crackdown on U.S Companies That Merge With Foreign Companies to Evade Taxes
Mars

NASA’s Unmanned Spacecraft Slips into Orbit around Mars

September 23, 2014, Comments Off on NASA’s Unmanned Spacecraft Slips into Orbit around Mars
Black-Hole

Big Bang Findings May Be A Little Dusty

September 23, 2014, Comments Off on Big Bang Findings May Be A Little Dusty